A Must Listen to this Awesome Interview about Style Blogging
Podcast Episode 47 – Interview featuring the amazing and successful stylist, Imogen Lamport!
Imogen Lamport is a professionally trained and internationally certified image consultant and this is her story….
“I’ve been working with clients as a personal stylist for over a decade now and love seeing my clients become more stylish, it’s what keeps me here sharing my passion with you as I know that image can be a key to confidence and empowerment for so many women.
Now I didn’t start out stylish, not at all! In fact I’d say I started out decidedly unstylish, though I’ve always had a passion for clothes and started sewing my own clothes as a teenager. Fortunately this skill taught me about construction and clothing design, but it was my ‘non-manufacturing standard’ body shape that made me start my quest to discover why my friends, who were the same size as me, looked good in clothes that made me look terrible. I have been on a quest since I was 16 to discover what made my unique body look and feel great (and it wasn’t my school uniform!).
Fortunately I know that you don’t have to be born with style, you can learn how to be stylish at any age!
Back in the early 1980’s I read the book Colour Me Beautiful which fascinated me and made me realise that there was some kind of science behind the art of style and through my life, through other jobs in publicity (Penguin Books Australia) and communications (CSC) previous to me discovering image consulting, I’ve always been intrigued by the how and why of style. So when I discovered it soon after my son was born (and he’s now a strapping teenager who is taller than me) I realised that this was the career I’d been looking for all my life.
After taking training as an image and colour consultant Imogen set up my personal styling business Bespoke Image. In 2006, my dedication led me to become President of the AICI (Association of Image Consultants International) Australian chapter. I worked tirelessly to raise the industry’s standards of training and professionalism, bringing the AICI’s First Level Certification exam to Australia. In 2007, I was honoured as Chapter Member of the Year. From 2012-2016 I served as VP Business Development on the International Board of AICI.
In 2009, I was awarded the Certified Image Professional certificate from the AICI, an achievement that acknowledges a highly competent level of training and experience and am proud to be one of only a handful in Australia to have reached this level.
I also conduct workshops for fashion retailers and retail optometrists, and have been volunteering my time to faciliate workshops with cancer patients through the wonderful Look Good Feel Better organization for the past 10 years.
What I love to do is share my considerable knowledge with everyone from stay-at-home moms to corporate executives so you can get up, get dressed, get out the door, and get on with life feeling and looking great.
Over the past few years I’ve written and published 4 books on style related subjects: The Finishing Touch: perfecting the art of accessorizing, Never Short on Style: dressing and finessing the petite frame, Travelling Light: learn the art of packing light and Your Essential Style Guide: 151+ secrets from an image consultant. Most recently I co-authored the book Svelte in Style: How to Look and Feel Great While Losing Weight‘”
In this fashionably interesting episode, you learn:
- The science of style through blogging
- Where her blog first originated
- How she grew an international audience before her Australian audience
- Her experiences about blogging and how readers connect with her
- Blogging and her personal relationships with others
- How having a mailing list can help monetise your blog
- Marketing your blog
- Why Pinterest and Facebook work for her
- Best tip for growing your subscriber base
- What sort of content is the best content to create when using optins
- How to build and retain a community through Facebook Groups
- How to use Facebook groups to connect your readers together